If you want to be new, innovative and bold, you have to try things out. You have to do the wrong things and treat branding and marketing as a game.
Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA
If we want enterprise gamification to be really successful we need to go beyond the points, badges and leaderboards paradigm!
Maarten Molenaar, Manager, Gamification Hub, Rabobank, NL
Enterprises are facing their most challenging time in history. Time for a new approach to take performance to the next level: game thinking.
Marigo Raftopoulos, RMIT University, GEElab Australia, AUS
At bizplay 2013, we will look at urban mobility through a game design lens, and explore how this can increase enjoyment and livability.
Dominik Stampfl, Audi AG, DE
Take responsibility for your health by the way of gameful interactions.
Sven Krome, RMIT University, GEElab Europe, DE
Our brain is hardwired to be challenged & to learn. Games rely on that. Tell me one industry that still can afford to ignore it.
Roman Rackwitz, Founder & CEO, Engaging Lab, DE
Just go out and play: bizplay is back in the game
After last year’s high-flying event, Business Play will return to Karlsruhe in 2013 on 1 & 2 October 2013. In our second year, we will be tackling how Game Design, Gameful Thinking and Gamification can affect and influence organizations such as yours, but also our everyday lives. This year’s bizplay will take place at the same venue as last year: the former slaughterhouse, Kreativpark Alter Schlachthof in Karlsruhe, Germany. This unique location offers opportunities for rampant ideas and inspiring talks, how we can solve enterprise challenges gamefully.
Moderated by Assoc Prof Dr Steffen P Walz – Director of RMIT University’s GEElab and the GEElab Europe in Karlsruhe -, Business Play 2013 will feature outstanding Keynote Speakers and Workshop Leaders from the USA, Europe and Australia:
Keynote Speakers
- Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA: Marketing is a game. Play it.
- Maarten Molenaar, Manager, Gamification Hub, Rabobank, NL: Bank and play? Breaking the lance for gamification in a financial institute.
Workshop Leaders
1. Gameful Enterprise Innovation
Lead: Marigo Raftopoulos, GEElab Australia / Games for Change Australia-New Zealand, AUS
2. Gameful Urban Mobility
Lead: Dominik Stampfl, Audi AG, DE
3. Gameful Health & Quantified Self
Lead: Sven Krome, RMIT University, GEElab Europe, DE
4. Gamification 101 for Start Ups
Lead: Roman Rackwitz, Engaging Lab, DE
5. Gameful TV & Transmedia
Lead: Oliver Passek, Ministry for Science, Research and Arts Baden-Württemberg / ZDF Television Board, DE
Two half-days will be filled with Keynote Speeches and Parallel Workshops, from our experts, exclusively for you, to give a deeper understanding of how digital games, game elements and game technologies can be used as a creative tool for non-gaming business practices. In addition, to conclude Day 1, we will be hosting a Gameful Networking Party for all attendees and speakers of bizplay 2013, to discuss questions in more detail, to exchange business cards or just to have a nice, cool German beer (or cocktail). The party will also be accessible for the registered public … and you don’t need to be a gamer to attend!
Please note that the participation to the main event is limited. It is mandatory you complete and submit the registration form, although that does not guarantee your attendance. Only if you receive a positive notification from the organizers will you be able to attend bizplay 2013.
