If you want to be new, innovative and bold, you have to try things out. You have to do the wrong things and treat branding and marketing as a game.
Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA
If we want enterprise gamification to be really successful we need to go beyond the points, badges and leaderboards paradigm!
Maarten Molenaar, Manager, Gamification Hub, Rabobank, NL
Enterprises are facing their most challenging time in history. Time for a new approach to take performance to the next level: game thinking.
Marigo Raftopoulos, RMIT University, GEElab Australia, AUS
At bizplay 2013, we will look at urban mobility through a game design lens, and explore how this can increase enjoyment and livability.
Dominik Stampfl, Audi AG, DE
Take responsibility for your health by the way of gameful interactions.
Sven Krome, RMIT University, GEElab Europe, DE
Our brain is hardwired to be challenged & to learn. Games rely on that. Tell me one industry that still can afford to ignore it.
Roman Rackwitz, Founder & CEO, Engaging Lab, DE
After last year’s high-flying event, Business Play will return to Karlsruhe in 2013 on 1 & 2 October 2013. In our second year, we will be tackling how Game Design, Gameful Thinking and Gamification can affect and influence organizations such as yours, but also our everyday lives. This year’s bizplay will take place at the same venue as last year: the former slaughterhouse, Kreativpark Alter Schlachthof in Karlsruhe, Germany. This unique location offers opportunities for rampant ideas and inspiring talks, how we can solve enterprise challenges gamefully.
Moderated by Assoc Prof Dr Steffen P Walz – Director of RMIT University’s GEElab and the GEElab Europe in Karlsruhe -, Business Play 2013 will feature outstanding Keynote Speakers and Workshop Leaders from the USA, Europe and Australia:
Please note that the participation to the main event is limited. It is mandatory you complete and submit the registration form, although that does not guarantee your attendance. Only if you receive a positive notification from the organizers will you be able to attend bizplay 2013.