If you believe gamification is a technology solution to a people problem, you’re screwed.

Sebastian Deterding, Hans-Bredow-Institut, DE

I help organizations exploit employees by letting them have fun.

Dr. Mario Herger, SAP, USA

We want to explain to business people how you design a game mechanic to fix a business problem.

Prof. Dr. Dan Hunter, New York Law School, USA

Real money doesn’t exist. So why bother?

Lars Janssen, Travian Games, DE

Enterprises are facing their most challenging time in history. Time for a new approach to take performance to the next level: game thinking.

Marigo Raftopoulos, RMIT University, GEElab, AUS & DE

Fun in individual mobility is often associated with power and speed. How
can gamification frame new patterns of fun in future mobility?

Dominik Stampfl, Audi AG, DE

Impressions from last year: The Bizplay 2012 Experts

More information www.codingconduct.cc www.enterprise-gamification.com www.gamifyforthewin.com www.traviangames.de www.geelab.rmit.edu.au www.audi.de

What did I get from Bizplay 2012?

Business Play will return in 2013. This is what the 2012 event brought to our attendees: at a casual, club-like venue at the new Kreativpark Alter Schlachthof in Karlsruhe, the inaugural Business Play 2012 gathered top-notch Enterprise Gamification experts from the USA, Australia and from Europe. To guarantee a high level of discussion, participation was strictly limited and was awarded on the basis of a short application form, with a maximum of two individuals per organization. Bizplay 2012 was fully booked.

Moderated by Dr Steffen P Walz (Director of RMIT University’s GEElab and the GEElab Europe), Business Play 2012 was an intense one-day symposium and hands-on workshop format featuring both talks as well as workshops led by our invited experts. During their morning talks, the experts shared with the attendees how gamification, game design and persuasion design methods could positively affect and alter key management fields in their enterprise and/or institution. During their afternoon workshops, the experts playfully tackled select enterprise challenges together with the attendees. The challenges had been pre-selected from a pool of suggestions that had been submitted by the attendees during their application process. In addition, Audi AG’s strategy unit delivered a keynote that introduced into how game thinking plays a role for them, in the future.

The organizers gathererd an audience of of passionate entrepreneurs, successful executives, and institutional representatives, as well as game changers from diverse fields. Lunch and dinner buffets were included into the event (so there was a chance to network), and a DJ spun tunes during breaks.

Business Play 2012 was co-organized by the GEElab Europe, European branch of RMIT University’s Games & Experimental Entertainment Laboratory (GEElab) based in Karlsruhe, jointly with K3 – Kultur- und Kreativwirtschaftsbüro Karlsruhe and CyberForum Service GmbH. K3 is a joint project of the City of Karlsruhe’s Wirtschaftsförderung and the Kulturbüro of the Kulturamt.

Business Play 2012 was supported by smart businessIT in BW – IT Excellence for BW, Karlsruher Messe- und Kongress-GmbH as well as Invest Victoria. Our Exclusive Media Partner is GamesMarkt.